We caught up with the team over at Bleacher Report to get the latest on their motivations behind their recent collaboration with us. With a killer sports culture and a company giveback program we can get behind, we were stoked to become part of the BR family. Check out the Q&A below to find out more on the Mizu x Bleacher Report collab!
How did you first hear about the Mizu Custom program?
We have spotted a few companies in San Francisco that have created their custom water bottles through Mizu and we really responded to the aesthetic and quality of the products. We have had a few B/R branded water bottles made in the past, but this time we really wanted to find a product that’s premium and sustainable to represent our new brand and reflect the culture here at B/R.
What about Mizu and their custom program made it a great fit for your brand?
Bleacher Report ignites the power of sports culture to make moments that matter as we offer the fastest alerts, hottest videos, and exclusive stories to our fans. We found Mizu’s mission and custom program to be a perfect match as it offers a wide range of products and choices that speak to different personalities. We believe that B/R and Mizu share the goals to maintain a premium standard and long lasting impressions.
What is your favorite product in the Mizu line up and how did you choose your custom product?
The M8 stood out as our favorite product for its iconic shape and size. We love the fact that it comes in colors that represent our new brand identity (Black, White, and Green) and its portability that works extremely well for all kinds of sports activities such as biking, running, hiking, basketball, and any workout. The reactions in the office on re-brand launch day when everyone received their custom B/R branded water bottles were fantastic!
Does your brand support a cause initiative?
At Bleacher Report, we offer our employees benefits to stay active and healthy with our wellness programs such as Virgin Pulse and an annual 6-week-long competition called Project Fit. B/R Gives Back is one of our voluntary initiatives that encourages our employees to give back to our community
How does your brand live a Mizu Life?
We capture and unleash the untapped power to deliver visceral, authentic moments at the intersection of sports and culture. We believe that it’s not what we do, but how we do it that makes a difference. We continue to rethink and redefine what’s possible then we create and innovate to leave a lasting impression. We share in the fun to connect with sports fans and we aim to inspire a gratifying experience. We amplify the zeitgeist of what is NOW and what is coming NEXT. As tastemakers, we represent culture on behalf of the voices that are pushing our industry forward.
(Est. 2007) Bleacher Report is the premier digital destination for millennial sports fans creating and collaborating on the culture of sports for the next generation of fans. Its vision for making sports bigger than games has led to unmatched engagement on social media, where it consistently ranks as a top publisher on each platform. Bleacher Report also provides an industry-leading fan experience on mobile devices through Bleacher Report, the top-rated smartphone and tablet app. Bleacher Report is a division of Turner Sports.