Custom Of The Month - Mizu x prAna
For April, we're giving our friends over at prAna some extra love. Why? Because they've been a longstanding and proud partner of Mizu and well, their mission is right up our alley: "Providing yoga, travel and adventure clothes with a conscience." Continue reading to find out how prAna lives an enviable and adventure rich life all while still putting their best sustainability foot forward!
How did you first hear about the Mizu Custom program? When looking for an opportunity to extend our sustainable design to a custom line of reusable bottles for prAna friends & events, we were keen to team up with a local San Diego brand that stands for more. Knowing that Mizu is dedicated to reducing pollution through their Protecting Where We Play Foundation, we knew this was the perfect partnership for us.
What about Mizu and their custom program made it a great fit for your brand? We were looking for products that matched our adventurous spirit and versatility. Mizu’s custom program was a great fit for us because we both share a deep passion for the outdoors, thus designing durable and stylish products we can use all day for multiple activities. Not to mention, the collaboration process to customize our prAna water bottles was a breeze.
What is your favorite product in the Mizu line up and how did you choose your custom product? The M8 Custom is definitely our favorite! Its size is perfect for everyday adventures and the variety of colors it comes in mirrors the vibrancy of our own collection. The BPA-free component to all products in the Mizu line-up however, is key!
Does your brand support a cause initiative? Thinking twice to ensure every decision we make is intentional and something we can be proud of, sustainability is at the heart of prAna’s values. By using materials such as organic cotton & hemp, and partnering with companies and factories that adhere to strict guidelines for safety and efficacy, we’re able to make the beautiful and functional products we love, in a way that we can all feel good about.
How does your brand live a Mizu Life? prAna and Mizu are both cut from the same adventure rich cloth. At prAna, we are united by the drive to try new things and lead a meaningful life. We look deep within ourselves and explore the world around us. As a band of makers, doers, yogis, climbers, world travelers and more, we base our designs on our own experiences and use our knowledge to make clothes that look good and play hard.